Don’t assume everybody knows what you sell or what you have to offer. Don’t convince yourself that you’ve been in business for so long that customers will be knocking down your door. Never forget that there are plenty of potential customers who would do business with you if they were reminded and urged to do so. Don’t forget that your competition is doing it. Don’t forget that you have to keep reminding your established customers that you appreciate their business. Look at ad specialties in terms of an investment rather than an expense. Set your objectives before you begin, then exceed them!