According to research conducted by various trade organizations, the practice of giving gifts has grown to the point that more than half of corporate America has admitted doing so. Companies have been giving gifts to thank their customers, to develop new business, or quite frankly, because their clients expect them. Lest you think the practice is fruitless, almost 70% of respondents to the studies claimed the gift giving was either effective or very effective. Of the remaining 30%, only 1% believed the practice produced no appreciable results. Most of the business people surveyed preferred to give office/desk accessories. Many also preferred food gifts.